Reflecting his cautious personality, Larsen started out small and has grown slowly over the last twenty years to around 1,600 cases. This has also allowed him to focus closely on each barrel of wine. During this time, Larsen has worked hard to keep his overhead low, doing little things like trading wine for label designs and the like. Subsequently the Soos Creek wines are among the best priced in the state, especially considering the quality of the wine and the vineyard sources. Larsen says he enjoys not having to work quite so hard to sell the wines, and consumers appreciate the prices.
Larsen’s focus as a winemaker is squarely on the fruit. The winery is dedicated exclusively to red wine made from Bordeaux grape varietals. Larsen bases most of his winemaking decisions on taste rather than making wine by the numbers. “You can only make great wine if you know what great wine tastes like,” he says. “I’m into the art of winemaking. That’s what keeps me going.”